Anyone older than a Gen Z will likely remember the celestial gothic trend of the ‘90s. Picture rich materials like velvet, dark autumnal hues, nods to the sun and the moon, and plenty of drama. Well, this iconic trend in time is back — this time around, it’s labelled ‘whimsigothic’, and it’s taking over TikTok, with tens of thousands of videos under the hashtag demonstrating outfits, giving hauls of new pieces, and even exploring interiors that fit the brief. It’s a trend that involves shopping stores likely stocked with wholesale wind chimes from Australia, celestial printed fabrics, incense and more, finding unique pieces that fit the aesthetic perfectly. 

Where does the ‘whimsigothic’ term come from? 

It’s in the name; whimsigothic is where whimsical and gothic aesthetics meet. Whimsical styles are playful, colourful, and a little dramatic. Gothic style can be described as dark (often black), over the top, a little mysterious, and featuring interesting textures and materials such as velvet and fishnet. When the two meet, it makes for a romantic, theatrical style that combines the lightness of celestial embellishments and flowing fabrics with the darkness of heavy materials and strong silhouettes. It creates a ‘softer’ version of the gothic aesthetic, heavily leaning into traditionally gothic styles, but combining them with inspiration from nature, slightly more colour, and a little bit of playfulness through a bohemian twist.

The term ‘whimsigothic’ was actually first coined by architectural designer Evan Collins, to describe the moody and dark, yet surprisingly playful decor trends of the late ‘80s and early ‘90s. Designs included eclectic elements such as plants, nature, and apothecary decor, and often took the form of wrought iron, glass baubles, dramatic wallpaper, chaise lounges, and dark curtains. Eventually, the term made its way to the fashion world, and, like many trends, TikTok really ran with it.

Elements of style

The great thing about style is that it's subjective, but if you are interested in dipping your toes into the whimsigothic world, there are some staple pieces that will have you well on your way if you can get your hands on them. 

Maxi skirts and dresses

Particularly if they’re black or in dark autumnal tones like greens, purples and maroons, and even more so if they’re a little more loose and flowy in fit. 

Bell sleeves

These could be on shirts or dresses; anything with a long, bell bottom sleeve is perfect for a slightly witchy aesthetic. 

Velvet

As long as the colours are right, anything velvet will have you feeling whimsigothic. Skirts, dresses, pants, tops and bags could all work here. 

Jewellery

Go heavy on the jewellery. Source jewells that feature crystals and interesting stones, and don’t be afraid of anything that might seem a little ‘kitschy’ or over the top. 

Really, anything wide leg or flowy on the bottom, dark toned and dramatic will do the job in a whimsical gothic wardrobe.

Where to find whimsigothic inspiration

As previously mentioned, there is almost endless inspiration on TikTok under #whimsigoth and #whimsigothic, with thousands of creators sharing their looks, advice, and insight. But there are also plenty of examples in pop culture that you can look to for inspiration. 

Practical Magic

Practical Magic is a comedy/fantasy movie first released in 1998, and it perfectly encapsulates the whole whimsigothic vibe of the ‘90s, with incredible outfits and a witchy storyline. To add to your research, Warner Brothers has just announced a sequel is in the making.

Buffy the Vampire Slayer

An iconic show of the late ‘90s and early 2000s, Buffy the Vampire Slayer presents endless inspiration for whimsical gothic style. The outfits, sets, and storylines all fit the brief in their gloomy, dark, and fantastical nature. 

Stevie Nicks

American singer songwriter and Fleetwood Mac member Stevie Nicks is considered a bit of an ‘it girl’ in the whimsigothic world. Nicks is known for her carefree style, often featuring mystical symbols, flowy fabrics, and striking accessories. 

The whimsigothic trend combines mysterious, moody, playful, and romantic styles in an unexpected way. Aesthetics that might not usually go together are combined in a way that nods to both, and TikTok is loving it. If you’re interested in branching out your wardrobe, whether you currently lean more towards the whimsical, the gothic, or something totally different, it doesn’t have to be as intimidating as it might seem to change things up. There are some staple pieces you can shop, with plenty of inspiration to be found online and in pop culture.