How to make our venues the best

Events strategy points to asset shortfalls
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THE BEST: A new strategy aims to make Merriwa Park a premier live performance venue for outdoor concerts in the city. PHOTO: Emma Hillier

KEY venues in Wangaratta need to improve under a new strategy that aims to attract more people and events to the city.

A strategy goal is to make Merriwa Park the premier live performance venue for outdoor concerts in the city, and likewise to make the Wangaratta Showgrounds precinct the region’s best place for sporting events.

Other venues, Apex parks, Bachelors Green, King George V Gardens and the Riverside Square will also be put under the microscope to identify how the assets can get better.

The strategy highlights challenges the rural city faces which restrict the level of tourism that can be generated due to sub-standard facilities and venues, limited accommodation and a highly competitive market in the North East.

There are eight strategic objectives in the strategy and major venues such as Apex Park, Wangaratta Showgrounds, and Merriwa Park require additional infrastructure upgrades to improve their viability as event venues and increase suitability for attracting or retaining marquee events.

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