A PARTNERSHIP between a Boorhaman born digital marketing whiz, gourmet food services King River Café and Dal Zotto Wines and multi-billion dollar electric car company Telsa seems an unlikely pairing.
But it is that group of people that is helping bring the North East gourmet region into the 21st century by installing Tesla charging units at key points throughout the area.
King River Café and Dal Zotto Wines’ charging units were installed in November and December, while Tarrawingee’s Plough Inn is also set to receive a unit shortly.
Bright’s Mister Brightside holiday home, All Saint’s winery Rutherglen and Feathertop winery Porepunkah are also home to a Tesla charging unit.
Boorhaman born Darren Vowles, the owner of digital marketing company Wine Food Hotel, was approached by representatives at Tesla to market their charging stations around the North East.
The 48-year-old, former Galen College student has also worked with Google and Amazon in the past.
Mr Vowles used his existing relationships through his own business to help market for the global electric car giant.
“A brand like Tesla is unique to the region, it’s not everyday someone drives past King River Café and sees a Tesla charging unit,” he said.