‘Best ever’ wine festival

Valley event ‘contributed $1.4m’ into our economy
COOLING OFF: Kristy Hawkins, Brodie Johnson and Shaedin Pritchard from Beechworth found some shade at Sam Miranda’s Winery to enjoy the weekend’s La Dolce Vita festival in the King Valley. PHOTO: Luke Plummer

LOCAL winemakers are celebrating their success, having just hosted the biggest and best La Dolce Vita festival in the event’s history.

Thousands of people headed to the King Valley last weekend to sample the region’s fine wine and festive fare and it seems the word is out – with many having made the trip for the first time.

Wines of the King Valley executive and marketing officer Alison Lloyd said 3900 tickets were sold for this year’s festival, and she estimates there were a further 500 children and non-drinkers in attendance.

She said those figures alone made it the most successful La Dolce Vita festival since it began around 13 years ago.

“We credit the success of this year’s festival to a strong, unified marketing campaign for the King Valley wine brand, as well as the excellence of the experience offered at each of our 11 participating wineries,” she said.

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