CHINESE tourists are expected to overtake traditional overseas markets such as New Zealand by 2017.
The affluent Chinese tourism market is forecast to contribute 46 per cent of the nation’s total growth by 2024 and 60 per cent in terms of expenditure.
However, domestic tourism remains by far the greatest section of the market in the North East.
Overall tourism in the North East is alive and well, with the region generating $692 million per annum, creating 7900 jobs.
But with further interest from China, plans are entrenched to grow on the 20.3 per cent of the gross regional product and 20.2 per cent of regional employment in the North East and High Country.
“The Chinese market will be an area of focus because it is a high yielding market and nature based, ‘soft adventure’ is something audiences are looking for and what the High Country can offer,” Tourism North East (TNE) chief executive officer, Amber Gardner, said.