IT’S a busy time for winemakers in the King Valley this week as they prepare to welcome thousands of visitors through their cellar doors on the Queen’s Birthday weekend.
The normally peaceful valley is buzzing with traffic as deliveries are made and infrastructure is put in the place for the Weekend Fit For a King festival, which is expected to attract up to 4000 people over two days.
Politini’s winemaker Luis Simian, who’s been active in the festival’s organisation since its inception, estimates it’s the 10th year the festival has been in its current format, since moving from a centralised location on the football oval in Whitfield to a trail winding past individual cellar doors.
He said exact numbers are difficult to judge because accompanying those who purchase festival wine glasses are their extended families, and that’s just how the winemakers want it.
“We want families to be welcomed here, to feel comfortable that their kids are in sight and they’re having a good time,” he said.
“Many of the wineries offer activities for kids whether it’s a jumping castle, a clown, face painting or arts and crafts, so we do try to cater for everyone.
“We hang our hat on the Italian feeling of it, which is about family, having something to eat together at the table and talking – that’s what it’s all about.”
The Weekend Fit For A King festival will be held on June 6 and 7.