LOCAL winemakers have welcomed a $1 million investment in boosting Victorian wine tourism and exports confirmed in Tuesday’s state budget.
Michael Reid, president of Glenrowan Vignerons, said any initiative that supports regional wine tourism would help local wineries.
“The North East region benefits greatly from the wine industry and hopefully these new initiatives will help further,” Mr Reid said.
Wine Victoria, the peak body representing the interests of the Victorian wine industry, will work closely with the State Government to roll out the investment
The plan, which was announced by Minister for Agriculture and Regional Development Jaala Pulford last week, included the establishment of a Wine Industry Ministerial Advisory Group and funding to develop a Victorian Wine Tourism Strategy.
Wine Victoria chair Damien Sheehan said the investment would give the industry the ability to partner with the government in tackling serious issues facing winemakers.
“As the Australian dollar drops and the strength of Victoria’s tourism grows, now is the time to increase the understanding of our fantastic wine offering by increasing cellar door visitation and growing exports in key markets,” he said.