McGowan leads the way in social media campaigning

SOCIAL media has already become a battleground where the Federal election campaign is playing out in Indi.

Most of the electorate’s six candidates so far use Facebook and Twitter to spread their messages, have direct conversations with the public and even take the odd shot at a political opponent.

Voice4Indi’s Cathy McGowan (@Indigocathy) is the most social media savvy candidate and has already amassed 786 followers and 801 Facebook likes.

She posts links to local media stories and her own blog, plus has lots of interaction with the public and even has her own campaign hashtag: #imwithcathy.

Ms McGowan told the Wangaratta Chronicle she loves social media, because it allows her to connect with the community instead of relying solely on old-style politics of campaign meetings.

“It’s actually a community in itself,” she said.

“What I’m really looking forward to is this new-style form of politics in regional Australia.”

Sophie Mirabella (MHR, Indi – @SMirabellaMP) is the most widely known candidate and has the most Twitter followers at 5455, sharing information on events she attends and links to Liberal media releases.

Labor’s Robyn Walsh (@RobynWalsh4Indi) is a social media newcomer, with 116 Twitter followers and 213 Facebook likes.

Jenny O’Connor (@JennyJenocon) from the Greens also has 44 Twitter followers and 165 Facebook likes; Independent candidate, Jennifer Podesta (@jenpodesta), has 69 Twitter followers and 121 Facebook likes; but independent, Alan Lappin, has not brought his campaign to social media.

This post is part of the thread: 2013 Federal Election – an ongoing story on this site. View the thread timeline for more context on this post.

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